Storytelling that informs and inspires.
More healthcare writing samples
Storytelling in the form of marketing copy, internal communications, and public relations.
I write brand journalism stories, too.
New marketing campaign: The Novant Health Wallace Cancer Institute
It was an urgent, last-minute request: Create a message for a newly opened cancer center that communicated the center's unique promise. I delivered on deadline with crisp, compelling copy for an ad and billboard.
A different kind of print ad: I wrote this print ad, honoring a community activist and health care leader, on a very tight deadline.
Explaining a complex new procedure in clear terms: I interviewed experts and translated their science into understandable language for this B2B ad.
Annual reports: I created the themes and reported and wrote these reports, cover to cover. The result was effective storytelling that got attention and won awards.
When a patient raved about the care he received, we reached out and I turned his comment card into a brand journalism story.
Ultra-processed foods were (again) making headlines. I jumped on that trend with a quick Q&A with a registered dietitian and added my own tips at the end.
Healthcare is facing a staffing crisis, and telling the stories of our clinicians helps recruitment and retention. I helped out overnight on a hospital floor to learn how one high-performing team works.