Corporate writing samples
When I'm not turning out digital and print marketing copy, I'm doing everything from editing patient-facing material to revising internal and external communications to writing blog posts, op-eds and more for executives.
More samples available upon request. While you wait, here's a corporate podcast I created.
New marketing campaign: The Novant Health Wallace Cancer Institute
It was an urgent, last-minute request: Create a message for a newly opened cancer center that communicated the center's unique promise. I delivered on deadline with crisp, compelling copy for an ad and billboard.
A different kind of print ad: I wrote this print ad, honoring a community activist and health care leader, on a very tight deadline.
Doctors talking to doctors: I wrote this medical magazine advertorial with the goal of capturing new referrals.
Explaining a complex new procedure in clear terms: I interviewed experts and translated their science into understandable language for this B2B ad.
Annual reports: I created the themes and reported and wrote these reports, cover to cover. The result was effective storytelling that got attention and won awards.